In my opinion, this Self Publishing Tips page may well be the most important writing article on the whole of this website. ‘Why?’ you ask.
Start every day like a WRITER
on the Writing to Inspire Facebook page
doing a fun, brain-sparking
As a writer and writing coach I’m regularly approached by writers who have self published a book or novel, each of them has the same question. (Different words perhaps, but same question.) ‘My books aren’t selling, can you tell me how to sell them?’
Sadly, in most cases I can only give promotional advice, because in all honesty the time they should have sought advice was before they went to the printer.
Before you go to the printer:
• seriously consider how and what you're planning to self publish so that you know what you need.
• decide who the perfect reader (the target market) of your book is so that you, as the writer, can create a product that your target market will be queuing to buy.
• get your work professionally edited, so that there aren't spelling mistakes on the back cover blurb and on every other page of the book.
• decide if your drawing/design skills are good enough to create an eye-catching professional cover.
• consider how and where you're going to sell the book.
• understand fully the financial risks.
For many writers the end product is a book; being able to hold their printed book in their own hand is the goal they are aiming at. Yet if you’re self publishing and planning to sell your book, the book is really only the start of the whole process.
Having said all that you might this that this page should be called Why Not To Self Publish as opposed to Self Publishing Tips. But truth be known I’m a great believer in self publishing, I’m just not a great believer in self published looking books, people losing thousands of dollars because they didn’t do their homework, and self publishing agencies that help writers create books yet don’t insist they consider quality standards and target markets.
So here are my self publishing tips
• Do your homework on self publishing and marketing.
• Know, without a doubt, who your target market is.
• Get a professional familiar with your style of writing to do your editing, it might cost more but believe me your readers will see the typos and inconsistencies.
• Do your homework on book cover designs.
• If you’re not familiar with graphic design, pay somebody to create the cover or bribe a college student.
• Copy how the professionals do it. Big companies spend millions researching what colour cover readers like, how they like the words on the page, what size books they prefer. Just by looking at the book shelves you can see what they think sells, use this knowledge to your advantage.
• Get quotes from a variety of printers and remember the cheapest isn’t always the best.
• Know how you’re going to sell your book before you decide to go ahead with self publishing.
• Approach things with a ‘business mind’ not somebody eager to see their book in print.
• Don’t do a huge print run because the individual unit price is cheaper. Unless you have endless pre-orders 250 is an excellent starting run.
Of course, I can’t guarantee that these self publishing tips will cause your book to be an instant best seller but I can guarantee they will dramatically decrease the chance of it all being a heart-breaking and financially crippling experience.
OVER 1000 PEOPLE CAN'T BE WRONG!
My new online course could be all you need to get noticed.
to find out more.
'I'm delighted and proud of my first attempt. Thank you for a wonderful course. I have been enriched.'
‘You were my inspiration in actually doing something with my writing. I would like to thank you for kicking me in the butt and insisting I do something!’
‘Elizabeth, this was a terrific, confidence building, well-honed little course. I would thoroughly recommend it.’
‘Writing is a labour of love when we expose ourselves by baring our soul. I believe Elizabeth Bezant has the skill to combine respect for our feelings, with pragmatic strategies to help us publish our precious efforts.’
‘Elizabeth, this was a great course and though it was short it has boosted my confidence in my writing. Thank you!’
‘A very rewarding challenge – not too difficult, not too easy. Every word was welcome and useful. I edit other people’s writing in a really similar manner, but it’s amazing how difficult it is to see those same errors in your own work.’
Want to create
One that reflects you,
doesn't require more technical expertise than you have,
yet still provides everything you need,
and doesn't cost the earth.
I personally use and recommend